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Campaigns Activity

The Campaigns Activity allows you to view content related activity for all your campaigns. The following content related activity can be viewed:

  • Offer Impressions

  • Offer Clicks

  • Offer Redemptions

  • Button Clicks

  • Ad Impressions

  • Ad Clicks

  • Registrations

  • App Startups

  • Push Messages Seen

  • Push Messages Clicked

  • Loyalty Card Points Created: This report shows the number of times the consumers have been awarded loyalty card points for the selected filter criteria. The "Group By" dropdown in BAR CHART view is not applicable.

  • Loyalty Card Instances Activated: This report shows the number of loyalty cards instances activated for the selected filter criteria. The loyalty card is created by the Content Manager and an instance is a copy of that loyalty card that activated by your consumer. The "Group By" dropdown in BAR CHART view is not applicable.

  • Loyalty Card Rewards Activated: This report shows the number of consumers that have gained enough loyalty card points that enables them to be eligible to redeem the loyalty card offer. The "Group By" dropdown in BAR CHART view is not applicable. This activity is implemented by the mobile app developers and is dependent on the implementation of the business logic. However, the purpose of this activity is to know the number of loyalty card instances all consumers have in their apps.

 

Note: Once you select the required activity from the dropdown, click on "UPDATE FILTER" to refresh the data for the selected activity.

 

The above information can be filtered on the basis of:

  • Campaigns: Campaigns under your Merchant organisation will be listed.

  • Time frequency: You can choose the frequency in intervals of hours, days, months and years.

  • Start Date and End Date: Ensure that you choose the Start Date and End Date in relation to the Time frequency. If the Time frequency chosen is in hours, you can view data for not more than 2 days. If the Time frequency chosen is in days, you can view data for not more than 30 days.

 

Lastly, the information can be viewed as a LINE CHART, BAR CHART or as a TABLE. You can also export the selected report in the TABLE view.

 

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