Campaign analytics allows you to compare the effectiveness of various campaigns, offers or categories of offers. The campaign dropdown lists the Merchant organization next to the campaign to level which is helpful to Marketing Managers when they want to see data not only across campaigns but also for various merchant organizations.
The top navigation allows you to select which campaign to view, which offers to view and which categories to view. The results are then generated on the tables and graphs below.
The results can be viewed as either total (cumulative) or unique numbers.
Some pre-formatted totals and ratios have been set to provide insight on the options selected.
The table near the top of the page reports on financial details like average total order value, value of discount and average discount across the selected campaigns and offers. If this data has not already been entered (ie: average total order value), this can be manually added by offer and the averages calculated and shown on this report.
The report can be exported in CSV format by clicking "Export to CSV".